When most people hear the word “Disney,” the images that come to mind are typically friendly cartoon characters, catchy songs, and fun-filled theme parks. While Disney does have all of these things in spades, they have something even better that makes sure you only think of the most positive aspects of their business when you hear it mentioned – fantastic Reputation Management.
Reputation Management is exactly as it sounds – ensuring that the reputation of your business remains great. In the era of the internet, this largely happens online in the form of reviews. Most people read reviews before deciding whether or not to purchase an item or service, because the review helps them to decide whether or not that product or service is worth the investment.
Reputation Management assures potential clients that your service is definitely worth their money.
At Raborn Media, we manage reputations by collecting reviews on different websites and search engines, such as Facebook, Google, Bing, Yelp, and more. We start this process by analyzing the reputation your business already has, then deciding what needs to be maintained and what needs to be improved. Next, we create a response plan that will help you to best optimize your reputation. We then develop a formula for responding to negative reviews delicately while building on the positive aspects of your established reputation. We finish by helping your company develop internal processes to ensure that clients who have a great experience give your business a public review online. With this method, you can be certain that your business will, like Disney, elicit positive images when thought of.
Inevitably, when something negative happens within your business (as this is, unfortunately, a part of life), we will be on high alert to help you manage the situation. Whether this is a small hiccup or a full-blown crisis, we will be here to help you manage and respond to any negative reviews, alert employees on what to do if something similar were to happen in the future, and do our best to ensure little to no damage is done to the reputation of your company.
Raborn Media already thinks you’re pretty great, and we want to tell others how great you are too. Let us do that through Reputation Management.
